Professor; Senior Associate Dean of Faculty Development; Co-Director of the Cornell Center for Health EquityPhoto
Jeff Niederdeppe’s research examines the effects of mass media campaigns, strategic messages and news coverage in shaping health behavior and social policy. He is committed to producing, supporting and disseminating innovative and rigorous research to support efforts to achieve health equity.
Professor Niederdeppe has published over 175 peer-reviewed articles in communication, public health, health policy, and medicine journals, and his work has been funded by the National Institutes of Health, National Science Foundation, U.S. Department of Agriculture, U.S. Environmental Protection Agency, and Robert Wood Johnson Foundation.
He is the Associate Dean of Faculty Development at the Brooks School, a professor in the Department of Communication, director of Cornell’s Health Communication Research Initiative (HCRI) and a co-director of the Cornell Center for Health Equity (CCHEq).
He received the CALS Research and Extension Award for Outstanding Accomplishments in Science and Public Policy in 2019, the Early Career Award in 2016 from the Public Health Education and Health Promotion Section of the American Public Health Association and the Lewis Donohew Outstanding Scholar in Health Communication Award in 2014 from the Kentucky Conference on Health Communication. Professor Niederdeppe serves on the editorial boards for eight journals in communication and public health.
Professor Niederdeppe received his undergraduate degree from the University of Arizona and his master’s and Ph.D. from the University of Pennsylvania.
- Social Science and Medicine (Campaign Advertisements and Distress)
- Milbank Quarterly (State Investment in Early Childhood Education)
- Health Education Research (Warming Labels and Cigarette Adverstising)